South Korea, success at all costs

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Frantic pace of work, total dedication to the company, maximum academic pressure: the South Koreans impose a hellish pace. For all, a single objective: to be efficient and competitive. And never mind the sacrifices it requires… Thanks to this mentality and excessive efforts, South Korea has become one of the most powerful economies in the world, while the country was one of the poorest. less than 50 years ago. The pillars of this incredible success: new technologies and innovation. And brands like Samsung, LG, Kia or Hyundai. This country is now the most connected on the planet. It has even turned into a laboratory of the future. In schools, tablets have replaced books, robots take care of children, pets are cloned and video game champions are revered as gods. Multinationals, on the other hand, build entire cities for their employees, like Posco, the Korean steel giant. Housing, schools, leisure: Posco takes care of everything, against a military organization and 50 hours of weekly work for its employees.

Director: Barbara Necek, Aline Hoorpah