Why your small business isn't working

I've been selling online courses since 2019 and I made over $1,000,000. I just read a book "Building a story brand" by Donald Miller and realized I made so many mistakes. I will share my top 3 mistakes and how to fix them in this video, so it can help your small business as well. Build your brand from brand strategy all the way to brand design and brand assets using ZeBrand: https://bit.ly/zebrand-svg Free Branding Checklist: https://bit.ly/brandingchecklist-svg This video is sponsored by ZeBrand. Time codes: 0:00 I made $1,000,000 selling online courses 0:47 Mistake #1: not thinking about the client 1:54 Mistake #2: being afraid to sell 3:19 Mistake #3: overcomplicating the marketing message 4:12 People are motivated by solving their internal problem vs solving their external problem 6:40 Create a brand story 8:16 What to think if people don't complete your course 9:23 A $40 knife 10:43 People are not paying for content, they are paying for access 12:00 People want to be a part of a bigger movement 12:51 Don’t underestimate the motivational part 13:49 Not too much text 14:30 Have an obvious call to action 14:44 Show images of success, not text 15:21 Your customer has two problems: 1) I want to survive 2) I want to be loved Subscribe to my substack: https://marinamogilko.substack.com/ I post daily stories about my life and business routine on my Instagram - https://www.instagram.com/linguamarina/ ⭐ ENROLL IN MY YOUTUBE COURSE - https://bit.ly/3D5VnfK ⭐ DOWNLOAD MY ENGLISH WORKBOOK - https://marinamogilko.co/workbook ???? INVESTMENT APPS & BOOKS: - Savings Calculator - https://www.saving.org/regular-savings/10/day - Get $50 when you join Personal Capital - https://share.personalcapital.com/x/KeuRpn - Get two FREE stocks on Webull - https://act.webull.com/i/ov8wp37ijU84/fwn/ - Claim your FREE stock on Robinhood - https://join.robinhood.com/marinam241 - Listen to Tony Robbin's audiobook "MONEY Master the Game: 7 Simple Steps to Financial Freedom" - https://geni.us/QSXr - Vanguard https://investor.vanguard.com/home - Interactive Brokers https://www.interactivebrokers.com/en/home.php ???? FILMING EQUIPMENT - Gear for making my 'talking head' videos - https://kit.co/linguamarina/gear-for-youtube - Gear for vlogging - https://kit.co/linguamarina/current-vlogging-setup ????PROMOS $20 TO SPEND ON UBER - http://ubr.to/2k1B89L I use affiliate links whenever possible (if you purchase items listed above using my affiliate links, I will get a bonus) #Business #BusinessMistakes #OnlineBusiness