#19: Lessons From Blackhat SEO [Podcast]

Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners. That said, blackhat SEO is something every marketer and website can learn from. This episode explores the spectrum of blackhat SEO and lessons every business can takeaway from it – without adopting the actual tactics. // Issues Discussed The spectrum of blackhat SEO from illegal tactics to unethical to just spammy How to understand, monitor and react to blackhat SEO in your industry The broad lessons businesses can learn from blackhat SEO Google’s fallibility and aligning interests Focusing on scale and strategy Focusing on investment over cost // Links Mentioned Google’s Quality Guidelines https://support.google.com/webmasters/answer/35769?hl=en#quality_guidelines Quotes from Google on Negative SEO http://www.hiswebmarketing.com/google-says-negative-seo/ Disavow Tool https://support.google.com/webmasters/answer/2648487?hl=en Brett’s comments on the Disavow Tool http://digitalphilippines.net/getting-good-links-without-link-disavowal-can-remove-penguin-penalty/ Copyscape http://copyscape.com/ MonitorBacklinks.com https://monitorbacklinks.com/ // Subscribe! iTunes - https://goo.gl/ysZyFg Google Play - https://goo.gl/W8iiW0 RSS - http://goo.gl/u9XziL BambooChalupa.com - http://goo.gl/FhKz1U // Also Check Out Nate's Newsletter - https://goo.gl/J5QVNq Knucklepuck Careers & Services - http://goo.gl/xccUFJ // Contact Tweet at Nate - https://goo.gl/H5qEy6 Tweet at Brett - https://goo.gl/hVaWm7 Thank you for listening!