2013 | GADGETS & TOOLS: How technology can help you. Case study by Billy Maker

As technology continues to evolve, opportunities seem boundless for art galleries to use technology and the World Wide Web in compelling ways to broadcast their message. How can galleries harness the power of technology and the Internet? And how can they take advantage of their online presence? Sound website design, both technical and graphical, is critical to staying ahead of the technology curve. Because galleries rely on their websites on an everyday basis to promote, educate, and communicate—and collectors can't always come to the gallery space—galleries must use the best technical tools available to amplify their message and syndicate content. Ultimately, the answer lies in the intelligent use of technical and design strategies including the use of proper communication tools, widgets, links to relevant websites, downloadable information (i.e. catalogues, artist bio's), streaming, real time interaction, social media, fresh content, and Search engine optimization (SEO). Speaker: Billy Maker, Senior Account Director at exhibit-E (New York).