Best Pakistani Designer HSY Collection at PFDC Sunsilk Fashion Week 2019 #PSFW19

HSY – Rani The iconic fashion force, Hassan Sheheryar Yasin celebrated 2019 as his 25th year in fashion and one in which he comes full circle with the HSY brand. HSY’s journey has been one with his mother; his guiding light as a strong icon of an empowered and empowering woman. In ode to their bond, the collection was titled ‘Rani’, his mother’s nickname and ‘queen’. The pieces were a clear depiction of powerful, independent, free-spirited and elegant women. The collection pieces were mostly all red and had patterns which were hand-made and the fabrics used were georgette woven out of silk yarn, predominately based in a monochromatic color palette ‘red’ because the color has a special significance in HSY’s life as the first colour he saw when he got his sight back, 25 years back. Amongst the tastefully lit lighting and décor were famous faces with the likes of Nasreen Sheikh, Sehyr and Naseem Saigol, Aamna Taseer, Wasim Akram, Frieha Altaf, Meera, Mawra Hocane, Sheheryar Munawar, Alyzeh Gabol, Hania Amir and many more. The show was an exceptional preview of what’s in store for Pakistan’s fashion-lovers this Spring/Summer season. The Pakistan Fashion Design Council (PFDC) in collaboration with its title sponsor, Sunsilk hosted the third and final day of the PFDC Sunsilk Fashion Week on Saturday, 13th April in Lahore. The 20th consecutive fashion week, in line with international standards, ended glamorously after three fashion packed days where 22 designers, sent down the runway, their exquisite collections. This year PFDC also collaborated with the Trade Development Authority Pakistan (TDAP) to further the channel of communication with international buyers to promote the business of fashion for Pakistani manufacturers. The guests walked down the blue carpet, sponsored by world-class water brand, Aquafina. With TEXPO happening across the venue, the show brought in international buyers allowing them to experience the whole process of hand to loom, to a high fashion setting in the evening, making PSFW19 more exciting. Every season, PFDC creates shows that highlight the best of Pakistani fashion and this year was no less. With a wide array of talented and creative designers, the third day collection showcases ramped up the style quotient. The day opened with afternoon shows where Khas, Sanoor, Almirah and So Kamal displayed their creations. The evening shows began with Zaha by Khadijah Shah, Nomi Ansari x Tahura, Republic by Omar Farooq and a grand closing by HSY. The Pakistan Fashion Design Council can take a pat on the back for hosting the 20th consecutive fashion week; along the way the process has been streamlined, making the PSFW experience beneficial for stakeholders, benefactors and fashion enthusiasts – both locally and internationally. The purpose is to bring the best of fashion trends for each season, all under one roof, showcased by well-established, emerging and debut designers. PFDC works with industry professionals, designers, sponsors and partners that assist in curating a show to enhance the prestigious fashion week platform while helping them maintain the standard of the shows. Speaking on this occasion, Unilever Pakistan’s Marketing Director for Beauty and Personal Care, Asima Haq explained, “Over the years, Sunsilk has established itself as a beauty brand that helps young Pakistani girls be confident. Since 2010, Sunsilk has been collaborating with PFDC and local designers to bring fashion trends to Pakistani millennials. This year the brand is moving one step forward and opening up more possibilities for young girls who aspire to be part of Pakistan’s fashion industry through our digital platform. We are always delighted to partner with PFDC and hope that our relationship continues to be strong.” The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.   Faisal Anjum