Bill Phillips & Ryan DeLuca: Titans Of Transformation - Bodybuilding.com

See The Full Feature: http://bbcom.me/1wJ5cdK Get a glimpse into the past, present, and future of fitness in this exclusive video with Bodybuilding.com CEO Ryan DeLuca and author Bill Phillips! You hear it all the time and can see it all around you: Obesity is on the rise, bringing with it a host of unwelcome diseases and complications. Physical activity and healthy eating are becoming the exception, not the norm. We're digging ourselves into a hole that has no precedent in human history, and where we go from here is frightening to imagine. Is there an answer? There is, but it's a hard one to swallow. America—and increasingly, the rest of the world—needs more than a dietary silver bullet. It needs more than just exercise. It needs a transformation. At Bodybuilding.com, we like to think we know a little about transformations: what makes them work, and—just as important—what makes them last. Thousands of our readers and customers have successfully changed the way they live, and we relish the opportunity to profile them daily on our site. Bill Phillips knows about transformation, too. The author of "Body for Life" and originator of its namesake challenge has helped countless people change their lives over the last 20-plus years. Along the way, he also helped to inspire a young Ryan DeLuca, Bodybuilding.com's founder and CEO. It was only natural, then, that the two should one day meet up and compare notes about their shared passion for self-improvement. Late last year at our headquarters, they did just that.