Business Advantage 2014 Part Three - Søren Ingomar Petersen

Companies that understand the essence of design can make huge profits. Strategies for success. At this year's Business Advantage breakfast seminar Dr Søren Ingomar Petersen, a world leader in the theories and practice of integrating design into business, shared his insights with a panel of Australia's business leaders. In showing how design capabilities and financial performance are closely linked, Søren argued that most companies barely scratch the surface of what design can deliver to their bottom line, while those that understand how to leverage design can create sustainable progress. For more information on events happening in Victoria, click the links below: http://www.designmattersvictoria.com/ www.agideas.net Part Four (Panel Discussion) - https://www.youtube.com/watch?v=VikyqwsZU1w