Celebrity Endorsement Critique

We are claiming fair use to use the copyrighted material. This video is about the effects celebrity endorsements, why they are used and the effects they have on consumers. Bibliography Escalas, J., & Bettman, J. (2010). Connecting with celebrities: Celebrity endorsement, brand meaning, and self- brand connections Miller, F.M., & Laczniak, G.R. (2011). The ethics of celebrity-athlete endorsement: What happens when a star steps out of bounds? Journal of Advertising Research, 51(3), 499- 510. Retrieved from http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=1e1e0663- bc81-4cfb-a648-37a041a2f10c%40sessionmgr115&vid=2&hid=104 O'Shaughnessy, M., & Stadler, J. (2008). Media and Society (4th ed.). Victoria, Australia: Oxford University Press.