Coca-Cola's London 2012 sustainability programme

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) have set ambitious targets to ensure London 2012 is a truly sustainable event. As a Worldwide Partner of the Olympic Movement, Coca‑Cola has an important role to play in helping to deliver that vision. We want to use our sponsorship of London 2012 to make a positive difference in the UK which will last long after the Games is over. Already, our involvement with the Games is focusing our efforts to become a more sustainable business here in Britain. Based on our Live Positively sustainability framework, we have three objectives for our London 2012 sponsorship activity: promote health and wellness; reduce and compensate for all carbon emissions and help to deliver a zero waste Games. We have consulted the World Wildlife Fund (WWF) on the environmental aspects of our London 2012 sustainability programme, and have listened carefully to their feedback. Find out more here: http://www.coca-cola.co.uk/olympic-games/sustainable-games/