Deanna Brown: Why Brands Are Becoming Publishers | Revolution Season 3 | BrianSolisTV

The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving. SUBSCRIBE: http://bit.ly/17xvTFf About Brian Solis: Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web. Connect with Brian Solis: Visit the Brian Solis WEBSITE: http://bit.ly/19SSo6X Like Brian Solis on FACEBOOK: http://on.fb.me/1cqXAmX Follow Brian Solis on TWITTER: http://bit.ly/1aIlxmv Follow with Brian Solis on LINKEDIN: http://linkd.in/HsyOFv Deanna Brown: Why Brands Are Becoming Publishers | Revolution Season 3 | BrianSolisTV http://www.youtube.com/user/briansolistv