Hello everyone!
This is just a quick video discussing the economic concept of "sunk costs" as it can apply to makeup.
I hope this helps a little bit if you're having problems letting go of some products.
Here are some interesting sources if you'd like to read more:
https://youarenotsosmart.com/2011/03/25/the-sunk-cost-fallacy/
https://www.lifehack.org/articles/communication/how-the-sunk-cost-fallacy-makes-you-act-stupid.html
https://www.psychologytoday.com/us/blog/anxiety-files/201409/letting-go-sunk-costs
Remember to be good to yourselves and each other. If you have the choice, why wouldn't you choose kindness?
Thank you for watching and please subscribe!
XOXO
Elle
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