E-commerce Web Design - Guerrilla Marketing With Twitter

http://www.anyware.co.nz/ecommercewebsitedesign.php Guerrilla Marketing is a set of marketing tactics that reaches a lot of people but doesn't cost you a lot of money. It's not TV advertising or radio advertising. It's something that's low cost and very efficient. To many, the two lowest cost and most efficient channels that you and I have access to are Facebook and twitter at the moment, and I'm sure that would change moving into the future. But for now, they are the biggest Facebook just in five hundred million users and twitter just in one hundred million. I want to share with you a guerrilla marketing strategy that you can use on twitter. Now, keep in mind the difference between a strategy and a tactic. Strategy should dictate tactics. To me, tactics are the nitty gritty that make up our overall strategy. The strategy is the idea or the outcome that you are looking to accomplish. Our strategy here is to get more people back to your online store and tactics for use relied around twitter. First, make sure you have an account on twitter. Just go to twitter.com if you don't have one already. If you sell online, have the name of your twitter account be the same as your business. Now go to search.twitter.com. This is where you can search all of the recent tweets on twitter. The tweets only get backed up a few days which is fine because there are millions posted every hour on twitter. You want to search for keywords ideally that exactly match the products you sell. Let's say you sold a certain brand or a model of shoe, so Nike, cross-training varied shoes, black, whatever is the exact product name is what you wanna start searching for. If you sell hot, fun product, something that is not too mainstream. You can search for keywords related to what you sell. If you just sell cupcakes that you make in your own bakery. Obviously, if just starting out, people won't be searching by your brand or name. So you can just search for cupcakes in a particular area like cupcakes new york, cupcakes online, buy cupcakes, or anything like that. Keywords that you think your customers or your potential customers might use in their tweets when they're looking for recommendations on your product, when they're researching your product, when they're sharing advice for any product, whatever they might use. You wanna find questions that people are all asking about. What you sell or the general domain around a product that you want to sell, the cupcake example. Let's say someone tweets "I've got an anniversary coming up and I want to buy my wife 25 pink cupcakes. Can anyone recommend a good place?". If you sell cupcakes, that's a perfect question for you to reply to. You might think you just reply, "Hi! Yes I can! Check out my cupcakes." Don't do that. Your first reply should always be a question back. Let's stick with the cupcakes example. You might reply back, "Hi John!" or whatever this guy's name is. To find out the guy's name, right click on his twitter username in his tweet and look at his profile. Don't address someone by the username. If his name is John Smith, you don't go say "Hi John Smith!" Look at his profile and find his first name and say "Hi John!". You would come up with a question in a good example, "Why do you need exactly 25 cupcakes?" or "What kind of frosting are you thinking about?". You want to build a dialog on twitter. This is very labour-intensive. There's a lot of one on one. Don't outsource it, don't automate it or anything like that. Take the time. Take an hour or two, or a day to do this. The results should be huge within a few weeks. Reply back to John with a question and then get him to reply with an answer. In this example, John is looking for 25 pink cupcakes, can anyone help? You replied back with, "Hi John, what kind of frostings are you thinking about getting?" He replies back with "butter cream", for example. You replied back, "Hi John, not wanted to promote my products but we do have pink cupcakes with butter cream frosting. Here's the link if you wanna check them out :-)(smiley face)". A very casual sales approach: - don't hit hard - don't send him a hundreds of links to fifty different products that you sell - reply back with a question to his first tweet If he replies back to you, only if he replies. If he doesn't reply, stop! Move on to another tweet or another keyword. Then send him a friendly link to something you sell. Now, even if you don't have a product that he is looking for, send him a link to a competitor or someone where he can find a solution to the problem or the product that he is looking to buy. He will remember that. Most people wont do that. Then he will follow you. e commerce site ecommerce web site e commerce design e commerce site design ecommerce web design website design website