AFI Digital Content Lab: http://afi.com/dcl Contact the lab: digitalcontent (at) afi.com Facebook: The AFI Digital Content Lab Twitter: AFIDCL --------------------- ESCAPE FROM CITY 17, a stunning meld of machinima and live action created by the multi-talented Purchase Brothers for less than $500. --------------------- Presenters: Ian Purchase David Purchase Purchase Brothers http://purchasebrothers.com http://youtube.com/purchasebrothers --------------------- What is the AFI Digital Content Lab? For nearly twelve years, the AFI Digital Content Lab has identified, encouraged and celebrated cutting-edge examples of digital media. Throughout the years, the AFI Digital Content Lab serves as the premier R&D incubator for new forms of digital entertainment. Working with several hundred volunteer mentors, the Lab has generated more than 90 cutting edge digital media prototypes that consistently set a standard for innovation, excellence and real-world viability. These proof-of-concept prototypes are conceived and built by collaborative teams of mentors who donate time, vision and production skills over a three- to six-month hands-on development period. AFI Digital Content Lab prototypes play across an ever-widening spectrum of screens, providing a unique window onto the fast-changing landscape of film, television, games, broadband and mobile entertainment. Once per year, these projects make their world debut at AFI DigiFest, a two-day event held in conjunction with AFI FEST. A second component of AFI DigiFest, curated by the Digital Content Lab, includes presentations from creators of the year's best digital media productions around the globe.