Farah Menswear Official SS20 Campaign #FARAH100

Farah has been crafting modern menswear for a century, from 1920 to 2020, and every decade in between. Throughout 2020 Farah is celebrating its 100th anniversary with a series of product launches, each marking a seminal moment in popular culture and Farah’s place at the heart of it. For SS20, Farah travels back to 1950’s America, a time before the advent of youth culture, where a generation of post-war adolescents were starting a cultural revolution. Employment and leisure time were plentiful, and for the first time in history the young had money and therefore a voice. This was the start of the youth rebellion. FARAH.CO.UK Credits: Videographer - Blue Laybourne Hair & Make Up - Joe Woods Hair Stylist - Atip Wanaruks Photography - Benedikt Frank Model - Miles @ NEXT Models Model - Montell @ Select Models