Fashionable Wool Dress Shirts From Wool&Prince | Built in Brooklyn

Founder Mac Bishop wore his dad's wool button up for 100 days and that inspired him to found Wool&Prince with Creative Director Katie Elks. They forged ahead with a very successful Kickstarter campaign. After a media whirlwind, they were accepted into Pratt's Brooklyn Fashion + Design Accelerator where they continue to build upon their success. Subscribe to TechCrunch today: http://bit.ly/18J0X2e Built in Brooklyn showcases the intersection of talent, location and hustle of this iconic NYC borough. Click here for more episodes: http://goo.gl/umtSRp