Fast food franchises say localization is the key to success

While Dunkin Donuts is going out of business in Taiwan, other Western-style fast food restaurants are succeeding. One of their strategies involves modifying their menu to meet local tastes. Some restaurants even introduce entirely new product lines available only in Taiwan. Here we see a bun covered with sesame and containing diced green onions inside. It's the type of thing you might find at a typical Taiwanese breakfast stall.And here we see six to seven week old chicken cooked and eaten in a typical Taiwanese way. You use your hands to pull apart the meat."It's good. You just grab it off and eat it."These are all meals offered by Western-style fast food restaurants. They found ways to directly appeal to Taiwanese consumers after studying local fare. In recent years the economic downturn