First Ever NFC Enabled StoreFront in the U.S.

Blue Bite and partner Pearl Media launched an interactive out-of-home crime-solving campaign in New York City to promote TNT's top-rated drama series Rizzoli & Isles. The campaign ran for one month starting June 27, 2011. The interactive installation incorporated many technologies and capabilities including the first-ever NFC mobile interactivity-enabled storefront powered by Blue Bite and our mTAG solution. The technology allowed pedestrians to place their phone near an identifying marker on the storefront that would immediately immerse the person's mobile phone into the experience -- thus providing incremental value and data to consumers. Content that was distributed included a unique & exclusive mobile game, opt-in for tune in reminder of the show, a unique and custom mobile wallpaper and a video trailer of the show. In addition to NFC technology the display utilized Bluetooth, WiFi and QR Codes to ensure all consumers and not just those with smartphones could interact with the brand. Learn more about Blue Bite and the mTAG here: http://www.bluebite.com/ http://www.themtag.com/