Gubu: Herman Konings at TEDxLeuven

Herman Konings is a trendanalist, consumer psychologist, manager of future research bureau Pocketing Marketing/nXt, co-organiser of TheFutureSummit.be and author of several books like Sub Rosa. In his own typical style Herman gives his view on new trends that involve new words for the next decade, like social not-working, beautification or even cow pooling.