Hap Klopp Talks about the History of the North Face

Watch Aaron Carpenter, VP of Marketing for The North Face, sit down with its founder and 20 year CEO, Hap Klopp. They talk about the lessons learned in marketing, and the philosophy that emerged from the employees of this groundbreaking company. Buckminster Fuller fans may be delighted to know that he mentored a team at The North Face to design a better tent that we all enjoy today. They created products that built markets and got more people to enjoy the outdoors because they could go further, faster and in more comfort.