How Marlboro Changed Advertising Forever

Sell an identity, not a product. Research Articles Used: https://en.wikipedia.org/wiki/Marlboro_(cigarette) https://en.wikipedia.org/wiki/Faust#In_psychotherapy https://www.theatlantic.com/national/archive/2013/03/welcome-to-marlboro-country-philip-morris-stakes-a-last-claim-in-the-west/274056/ https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/ http://www.k-message.com/marlboro-man-story/ https://www.stopcorporateabuse.org/press-release/new-report-philip-morris-international-global-marketing-campaign-targets-teens https://www.cancer.org/latest-news/the-study-that-helped-spur-the-us-stop-smoking-movement.html Videos Referenced: http://www.youtube.com/watch?v=hn3lAgvyJJo&t=12s http://www.youtube.com/watch?v=gFDFiwu41s4 http://www.youtube.com/watch?v=eug4wbPSykc http://www.youtube.com/watch?v=qvsTjZko2gw http://www.youtube.com/watch?v=LV7PAuSMYwk http://www.youtube.com/watch?v=1FdjBWP_eb0 http://www.youtube.com/watch?v=Q6dsRpVyyWs http://www.youtube.com/watch?v=wibHcZ4FNbU http://www.youtube.com/watch?v=brWMDAXQIoM http://www.youtube.com/watch?v=6TrLgxvn0-U http://www.youtube.com/watch?v=jE-YqHVsbJ4 http://www.youtube.com/watch?v=dU0jkP2cSV8 http://www.youtube.com/watch?v=uno-pMu1L-w http://www.youtube.com/watch?v=Df32RijORLo http://www.youtube.com/watch?v=1RZMct-6-JQ http://www.youtube.com/watch?v=A3PDXmYoF5U http://www.youtube.com/watch?v=Sv3xVOs7_No http://www.youtube.com/watch?v=yQmpqvoEpws http://www.youtube.com/watch?v=vAK97pTijJ0 http://www.youtube.com/watch?v=CT_uEV3q_ak http://www.youtube.com/watch?v=7_uKMxhvnCk Music - Lewis OfMan Song: Diamant *If you are an owner of one of these videos and feel that your video was not used in a Fair Use context, feel free to get in touch with me so that we can resolve it.