How Supreme's Success Could Be Its Downfall - Cheddar Examines

Supreme has been able to capitalize on "hype" in order to become an exclusivity brand. Will this artificial scarcity lead them on a path of continued growth or will any increased distribution lead to dilution of the value of the brand? Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe Connect with Cheddar! On Facebook: http://chdr.tv/facebook On Twitter: http://chdr.tv/twitter On Instagram: http://chdr.tv/instagram On Cheddar.com: http://chdr.tv/cheddar