How Taco Bell Powers International Campaigns with Geo-Fenced Social Insights

Billy Grenham (Global Director Marketing and Communications, Taco Bell) discusses how NetBase allows Taco Bell to gain invaluable insights about customers across the globe, even before they launch into a new market. Running Netbase dashboards 24/7, Billy and his team can uncover local trends that transform into customer experiences like underground hip hop performances in Tokyo or punk rock concerts in the UK. For more information about the NetBase Platform, visit https://www.netbase.com Request a Free Demo: http://pages.netbase.com/book-demo