This GDC Europe 2015 talk from Microsoft's Nick Lainng explains why the best producers are standard bearers for a team, the internal and external face of a product, and how to set standards for leadership in game production. GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every weekday. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives. Follow us on Twitter https://twitter.com/Official_GDC Checkout our Facebook page for GDC exclusives https://www.facebook.com/GameDevelopersConference http://www.gdconf.com/