Believe it or not, the key to getting referrals without asking is not creating "satisfied clients." There is actually not a high correlation between client satisfaction and the giving of referrals. So, who DOES give referrals? ENGAGED CLIENTS! An effective referral marketing strategy starts with creating a sense engagement with your new clients and prospects as quickly as possible. Are you maximizing client engagement? Tune into this video from Bill Cates, Referral Coach to find out!
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