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There are some little tricks of the trade you can use when trying to bring readers around to your point of view. And none of them involve dangling a watch in front of their eyes or asking them to stare a spinning, spiraling wheel. Ethos, Pathos, and Logos are rhetorical devices. Ethos is moral character, meaning when ethos is used the writer is trying to persuade the reader that the character is a good guy. Pathos is emotion. It gets the reader to stop thinking and start feeling. Logos means reason. Logos is logic, where all the details come together and make sense. EssayGuide Terminology: http://www.shmoop.com/literature-glossary/ethos.html Learn more about writing on our website: http://www.shmoop.com/essay-lab/