ICO Marketing: Turning Investors into Influencers - Kate Vasylenko

Kate Vasylenko, Founder & CEO of digital marketing agency, 42DM discusses marketing an ICO. She shares what investors are looking for (team, market size, problem solved and how the company addresses it). She highlights 3 key steps to building awareness, trust and turning investors into influencers, as well as how to track the efficacy of the marketing program. She is interviewed for the Communicators-to-Communicators Video series by Simon Erskine Locke, founder & CEO of www.CommunicationsMatch.com. View 42DM profile on CommunicationsMatch.