"If You Were Me: Using In-Group Language to Reach Out" - Carrie Poppy - TAM 2012

Carrie Poppy, Director of Communications at the James Randi Educational Foundation and co-host of the popular "Oh No, Ross and Carrie!" podcast, discusses the importance of using inclusive language while doing outreach. Combining communication strategy and a spirit of friendly investigation, Carrie suggests that skeptical activists mirror themselves after a group she investigated and joined... the Mormon church. Live on stage from TAM 2012, with a special musical introduction by TAM emcee George Hrab. You can view the homeopathy video Carrie mentions in the talk, here: http://www.randi.org/site/index.php/swift-blog/1630-how-boiron-scammed-me-and-how-you-can-fight-back-video.html