IMPACT | Thinking and Acting Like a Movement

In Al Etmanski's latest book: IMPACT: Six Patterns to Spread Your Social Innovation, he highlights the story of Marian Tompson, who, in the late 1950s, began challenging doctors, hospitals and baby food giants about their role in fostering negative attitudes about breastfeeding. Marian, along with six other young mothers, ended up launching a movement that introduced the "womanly art of breastfeeding" into the global lexicon. She co-fbook-cover-mockup2ounded and served as the President of La Leche League for twenty-four years, which is now the world's foremost authority on breastfeeding. Join Al for an intimate conversation with Marian as they explore how thinking and acting like a movement can lead to unexpected and spectacular results.