Industry Preview 2016 - "Enabling the Technology" - Panel Discussion

"Enabling The Technology" - session video from AdExchanger's Industry Preview 2016. As agency holding companies look to connect their clients to new ad and marketing technology – including trading desks – , opportunities and challenges arise. Service-side executives charged with tech strategy explore what they see in the year ahead. Arun Kumar, Global President, Cadreon Megan Pagliuca, CEO, Accuen Media, Omnicom Mac Delaney, Head of Programmatic, Merkle Zach Rodgers, Managing Editor, AdExchanger – Moderator View full Industry Preview 2016 Playlist: http://bit.ly/1P8hEfm Visit http://industrypreview.com Visit http://adexchanger.com