Insightrix Research Neuroscience Technology - Eye Tracking Demonstration

In this demonstration video, eye tracking, a neuroscience technique, is demonstrated using our now famous "SaskatcheWhat!?" video. Eye trackers are usually portable, multi-camera apparatuses that track participants’ eye-movements (of course), how long something is looked at and (in some models) even track the number of times a participant blinks. The data generated from this lets market researchers know just where participants are looking, and for how long they looked at it. Many eye trackers are extra useful, in that they come with software that allows researchers to designate specific elements in the test material to see how many times a specific field was looked at, and how long and how many people looked at it. This can be very useful if you want to know how noticeable a brand logo or your visual messaging is. Data from eye trackers is represented with the help of some handy and sophisticated software in graphic visualizations. Generally, these visualizations can be in the form of Heat Mapping, Bee Swarms and/or Gaze Plotting. Eye trackers are relatively inexpensive and can be set up almost anywhere – some can even be attached to laptops or phones.When used in conjunction with other neuro tools and tried-and-true techniques like in-depth interviews and focus groups, eye trackers can provide very powerful data. Insightrix Research produces new content regularly. You can access our blog at: https://insightrix.com/market-research-industry-blog/ Follow Insightrix Research on social media: Twitter: https://twitter.com/insightrix Facebook: https://www.facebook.com/insightrix/ Instagram: https://www.instagram.com/insightrix_research/