Interview: Lindsey Eckhouse, G2 Esports - HIVE Berlin

With an eye towards future growth, G2 expanded its senior management team in January, bringing on commercial director Lindsey Eckhouse. The Esports Observer sat down with Eckhouse at the HIVE Berlin conference to get her take on the differences between esports and traditional sports marketing, the advantages of franchised league structures for organizations, and the future path of G2 Esports. Q&A: 0:11 // What are some advantages esports has over traditional sports? 0:41 // What do you think of esports adopting the closed league models of sports? 1:41 // As the commercial director, where do you see G2 Esports developing as a brand and business? 2:13 // What is the biggest lesson that you've learnt since joining G2 Esports? 3:08 // What advice would you give to someone entering the industry for the first time? Follow Lindsey at https://twitter.com/LinzEck ► Follow us at: https://www.twitter.com/esportsobserved https://www.instagram.com/esportsobserver/ https://www.facebook.com/esportsobserver ► More TEO: Podcast: https://esportsobserver.com/teo-podcast/ News App: https://apple.co/2MfLhye Homepage: https://www.esportsobserver.com