Jim Louderback on Discovery Digital's Content Strategy
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http://www.redtouchmedia.com/ces2014-louderback
Jim Louderback, General Manager of Discovery Digital, spoke to Red Touch Media at CES about DDN's content creation strategy, how they are leveraging access to the Discovery Channels content library, redefining the "second screen," the integration of Revision 3, and how they are adding new verticals around target demographics with shows like Test Tube and Animalist. This interview was for Red Touch Media's "Future of Content" series.