Keynote: Deb Roy, Twitter - MIPTV 2014

In this keynote, Twitter's Chief Media Scientist Deb Roy highlights Twitter as a force multiplier for TV viewing. Studies show that a majority of mobile and tablet users talk about what they're watching on television with others in real time. This results in unprecedented waves of synchronous conversations about culture and events that Deb Roy calls "the social soundtrack for TV". Here, he shares his views on what this means for TV networks, advertisers and creatives.