Keynote: Press Fam Trips: The Good, The Bad And The Very Funny

Press relations have taken up a central role in marketing strategies but they have also become more complex and demanding due to Social Media. What exactly characterizes a successful press fam trip? What should destinations and hotels expect - and what should they actually receive? How do journalists and travel bloggers qualify for these trips and how do you get them involved? Percy von Lipinski has participated in over 200 press fam trips and has personally experienced just about everything one could imagine: from excellence to complete failures, from bizarre to hilarious. After his presentation Percy von Lipinski will hold a more in-depth workshop. Speaker: Percy von Lipinski, Highest rated and awarded Travel Guru, CNN