Lineage 2: Revolution – Bringing South Korea’s Massive Mobile Hit to the West | Simon Sim

Delivered at Casual Connect USA 2018. Lineage 2: Revolution conquered the #1 top grossing mobile games charts across eight countries during the first year of the game’s lifespan. We will share what we did to prepare for the western launch of the game, an IP that didn’t have the same historical impact as it did in Asia. We will go over the successes, pitfalls, and strategies that led to Netmarble’s biggest western launch in history. Download slides at: http://bit.ly/2DFcndq