Maggs on Media || Vega rebrand & #ibankonme

The education industry faces the same challenges the ad industry faces: trying to find a balance between strategy and creativity, business and art. And that was the conundrum that faced the small agency Rogue when it was set the task of giving the ad school Vega a makeover. CEO Brad Dessington is going to share the secret Staying with youngsters hoping to enter the job market – there is nothing worse than having to sit though the dreaded job interview. Knowing the daunting process often prevents possible candidates from putting their best foot forward, Standard Bank has taken a fresh approach to its graduate recruitment process through a thought provoking activation that demonstrates how innovation can help young people’s personalities shine through. It is called ‘I bank on me’.