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Harland C. Stonecipher, the founder of the company, started LegalShield after a car accident in 1969. Even though the other driver was cited as being at-fault, Stonecipher was sued. He depleted his life savings trying to fight the lawsuit. He founded the Sportsman’s Motor Club in 1972, which eventually became LegalShield as it is known today. LegalShield is an American company that sells legal service products as part of an MLM business model. The company is one of the oldest MLM businesses in the United States. It was originally branded as Sportsman’s Motor Club in 1972, becoming Pre-Paid Legal services in 1976. The company made its initial public offering in 1984. The company was bought by MidOcean Partners in 2011 and is now known as LegalShield, an individual brand of MidOcean Partners. The company develops and sells pre-paid legal service plans through about 7,000 independent attorneys throughout the United States and Canada. The company has developed identity theft monitoring and reputation services, offered partly through a company known as Kroll, Inc. The company has three different marketing strategies. It provides its legal services through a business-to-business marketing platform and through its MLM business operations. For employees, they are sold with a payroll deduction plan. The company also markets small business legal services. The most renown small business plan offered by LegalShield is known as GoSmallBiz, with former NFL star Fran Tarkenton as spokesperson. • Monthly services are inexpensive • Various legal and identity theft products • Affordable services for small companies Inexpensive Monthly Service The basic legal service offered through LegalShield is relatively affordable. Depending upon a person’s needs, $20/month provides access to the following legal services: • Advice/Consultation/Representation: A person can receive legal advice, representation at trial, will development, and other basic legal services. • Document Preparation: Help with residential loan paperwork, power of attorney, and other legal documents. • Automotive: Moving violation assistance and accident defense. • Family Issues and IRS: This service covers name changes, divorces, and IRS audits. Identity Theft There is also an identity theft product available, starting at around $14.95 per month. The basic plan includes the following items: • Coverage for spouse and member. • Credit Report with Score and Analysis • Credit Restoration Service • Unlimited ID Theft Consultations • Minor Protection • Single Credit Bureau Monitoring and Alert Affordable for Small Companies The small business protection plans are also all-encompassing. In Utah (cost depends upon location), we found that the Small Business Plan for under ten employees started at $39.00 per month and included the following: Legal consultation on unlimited matters: • 20 consultation calls or letters per year. • 5 collection letters per month • 20 documents reviewed per year. http://legalshieldlogin.com