me-too product

Why do they buy an Apple, not the competitor? Because it's got bravado, It's social status - no, you know what, it's even more than that. It's social currency. We've raised the bar. And if we want to stay there, we've got to risk everything! Great artists, Dylan, Picasso, Newton risked failure. And if we want to be great, we’ve got to risk it too... I would rather gamble on our vision than make a me-too product.