Netflix, Big Data, FTC, compete, IAB, NPR, Google, Facebook (RBDR--2/28/13)
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Today: 1) Netflix demonstrated Big Data's predictive power with its new "House of Cards" TV series. 2) The FTC finalized its data privacy settlement with Compete. 3) France is considering a "small" tax on data collectors like Google and Facebook. 4) The Interactive Bureau issued a whitepaper that verifies the immense election power of micro-targeting. 5) A marketing shakeup at NPR repositions Audience Insights & Research under the new CMO.
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