NIKE House of Innovation at Selfridges - July 2012

We're marking a summer of sport with the NIKE House of Innovation at Selfridges, a stunning experiential retail space designed for today's style savvy, digitally connected athlete. See what happened at the launch party as guests enjoyed a DJ set from Nero, explored the interactive zones and got physical with the Nike+ challenges, Find out more: http://bit.ly/NR3fnL Shop the House of Innovation online now: http://bit.ly/LuHfjd