Clean up on aisle nine. Americans prefer sanitized reality with happy endings and controlled outcomes. We hate to be surprised and caught off guard. And we doubly hate to feel stupid and duped. And we will go to great lengths to control our reality. Just look at the complexity of our religions and adopted mythology, our belief systems in astrology and psychics, media, shamans, priests, holy folk, name it. Locus of control is our only master. We hate the idea that we’ve no say in outcome and will gladly manufacture and reverse engineer reality to fit the comfortable matrix. Locus of control is the extent to which humans believe and trust they have power over events in their lives. And they hate to have that control security blanket disrupted. So much so in fact that Americans turn to their sainted and retrofitted media platforms to reframe and readjust reality to comport and fit within the pleasantly tolerable.
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