PPC Training - 3 Simple Pay Per Click Tips To Boost Conversions & Lead Flow

http://getrealmarketing.net/lp/ppc.php 3 Simple Pay Per Click Tips To Boost Your Conversions & Lead-flow #1 -- "Sloppy" Keyword Research Strategy Bing: We use keyword research software to take one primary keyword and turn it into 1000's of long tail keywords. *Autocomplete results. Keyword Snatcher Group keywords into adgroups of 1000 keywords. Adwords: Same keyword list as bing, but don't use the "deep keywords." Keywords are also grouped differently. Adgroups should have 1-10 keywords... maybe as high as 30 if they're all VERY closely related. Use wordstream adgroups keyword grouping tool. #2 -- Demographic Keywords Obvious keywords = expensive keywords Go laterally. "Who is my typical customer and what other interests do they have? Where else to they hangout online? Example -- Product: CrackingObamacare.com Purpose: shows Americans how to save on health insurance, lower income tax, increase retirement savings Target Market: conservative/libertarian, Christian, activist. For 2nd amendment. For freedom of speech. Possible Keywords: Ron Paul, Rand Paul, Ted Cruz, Glenn Beck Duck Dynasty, NRA #3 -- Focus On Your Ad Copy Keywords will get your ad seen. Ad copy gets clicks. Variety of ads for different people Different benefits/results? Reduce your healthcare premiums Increase your income tax refund Save more for retirement Different demographic? Attn: Single mom Business owners agree... Discounts For New Parents Things To Consider Ad Copy Specific strategy... Landing Page Best format/layout for PPC? Best headline (do you have a landing page swipe file?) Compliance Are you putting your entire business at risk and you don't even know it? Conversion rates & tracking The difference between an offer that loses more, breaks even, and makes a lot of money could be only a few "tweaks" away and you might not even know it! Follow up Do this wrong and it doesn't matter how many leads you get from youradvertising campaigns! Where To Go & What To Do Next... GetRealMarketing.net (buy traffic, we can build you a ppc campaign, or get a consultation) Subscribe to our Youtube Channel Get on our Marketing Tips Newsletter at GetRealMarketing.net