Resn | NZTA Flash Driving Game

Project Link: resn.co.nz/#/project/flash-driving-game Agency: Clemenger BBDO Resn's Role: Game Mechanic, Design, Development, Audio, Creative A revamp of the standard public service announcement to reach the 16-24 yr old male audience in New Zealand and to shock them into slowing down when driving. This is a high energy console style racing game which ties in to facebook connect for a personalized emotional experience. Once the user signs in and plays the game they're forced to crash at the 60 sec mark to force an impactful crash/flashback experience pulling in the user's personal photos to show them that "You only get one life, slow down." KEY TAKEAWAYS: -User can only play once, so if they revisit the site they only see the flashback. Game over is really game over! You only get one life. -Small-medium budget project that took 6 weeks from start finish -All sound design and music composed in Resn -Robust Facebook scrapping