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Ryan Stewman - Hardcore Closer - 6 Sales Books - His take on how to supplement the doors
The Hardcore closer Ryan Stewman is a master of all trades. He is currently writing his 6th book, he has done over 1100
blog posts and 100s of awesome podcasts – the hardcore closer. Right now, he owns 6 companies.
A real estate company – Alpha Equity Partners
Another real estate company – Wolfeman Assets
An alarm company – YourFreeAlarm.com
A technology company – Clyxo.com
A seminar and online educational business – Breakfree Academy
A sales training and consulting company – Hardcore Closer
Ryan got into writing in 2011 when he realized that people are talking less and typing more. 93% of all phone calls go
unanswered. The younger generation in their early 20s don't want calls, they want texts. To get more people and make
more sales, Ryan realized he would have to learn how to write because people would rather read than talk. Now, he makes
$4000 – $5000 every single day through his writing and he never picks up the phone. They read his stuff and make a
decision to buy.
Mentorship/Education: Ryan didn’t finish the 9th grade but he has invested a lot of money into developing himself. He
was also mentored by some of the greatest people in the business.
Making an investment in yourself is never about the money, it's about taking something, learning it, putting it to use
and improving your life.
A lot of sales people have something they are passionate about but they are selling something else. Often times, you
think you are selling the right thing buy you're not.
Getting into the alarm business: Ryan started his alarm business because he realized that alarms were a really cool
closing gift for real estate agents due to the free installation and some other stuffs that are free. He started
offering real estate agents a deal where they send him their clients. For every client he closes, he gives the real
estate agents 100 bucks and the client gets a free alarm installation.
There is a huge difference between door knocking and inbound leads. How you handle a lead is different from how you
knock on doors.
Using Technology: Ryan evolved with technology and every time something new came out – text messages, Facebook, he
embraced it. With technology, he sets up an advertisement for 10 dollars a day, drops it specifically in the
neighbourhood that he would normally knock doors, and runs the advertisement for 5 days (50 dollars) – free alarm for
this neighbourhood this week only, sign up to get yours delivered to your house by Friday. Everyone who signs up is the
door he knocks on. He spends 50 dollars on advert instead of driving to and fro every day and using that money on gas.
He just shows up on Friday and closes everybody at once.
Social media is huge for door knockers. A lot of people don't realize that having a network of people they can connect
with, whom they can connect to others, and who can also connect them to other people is very important. If you help
people get what they want, they would help you get what you want.
Follow up: Lose the mentality of the one call close. These things are not as they used to be. Before, when you get
someone on the phone or you get on their front door, you are their only option but now, they can google it. The scarcity
that used to exist those one stop closes isn't the same anymore.
Go into the relationship assuming they owe you nothing and assuming that they are not going to do business with you on
the first day. It's similar to dating, you don't assume that she's going to put out on the first date..
Instead of showing up in a prospects house and going for the kill, what Ryan does is he shows up with a pamphlet on
crime statistics to make them aware of the safety concerns in the neighbourhood, the people to look out for and child
molesters in the area. On the back of the pamphlet is a form to get a free alarm.
You spend less time on the door pitching them and more time giving them safety statistics and offering them a free
alarm.
The people that jump on the free alarm bit are going to be one stop closes. Many more however, would look up the things
you gave them on the internet and then consider the alarm offer. You have to follow up with them on the phone and then
go back to actually close them.
If you go into a pitch assuming that you need to close them on the spot,
You're going to be a little aggressive and pushy and you would say some desperate stuff. You would eventually blow it
and you won't want to follow up.
You are going to be a little more relentless and that's off putting.
The key is to go in there and offer them some value. Have a package to present to your client.
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