Singing together

Every brand wants consumers to sing its praises, but this happens quite rarely. Together with NIVEA we achieved it with the help of the first online video karaoke in the world, where you sing along with real stars and get your own music video. Each of 4 music videos which we have shot matches one of the gels moods in Nivea Times collection. What does a song have to do with a shower gel Both of them help us to change the mood.In order to evaluate the contribution of the project to the change in consumer behavior we used the Harvard Implicit Association Test and this was the first time in Ukraine, too.