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Corporate level strategies occupy the highest level of strategic decision making and cover actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes strategic decisions. The nature of strategic decisions tends to be value-oriented, conceptual and less concrete than decisions at the business or functional level. These strategies have also been called Grand Strategies/Directional Strategies by many other authors.Stability strategy is followed by the company in case the company is in the same business, same market, and same product and with same customers, but the company focuses on incremental improvement of functional performance.
Following are the features or characteristics of stability strategy-
1. To safeguard its existing interests,
2. To safeguard strengths,
3. To pursue well established and tested objectives,
4. To optimize returns on the resources committed in the business and maintain operational efficiency on a sustained basis,
5. To continue in the chosen business path,
6. To consolidate the commanding position already reached.
1. Less risky – Stability strategy is less risky, involves less changes and people feel comfortable with things as they are.
2. The environment forces are relatively stable.
3. Stabilizing through consolidation – Consolidation is sought through stabilizing after a period of rapid expansion.
4. Less threatening – Expansion may be perceived as being threatening.........
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