SmartAds - In-Game Advertising

What is SmartAds We have reversed the traditional approach to in-game advertising. We’ve put the player experience at the heart of the process. SmartAds combines intelligent player targeting with dynamic ad mediation to maximize revenue. The deltaDNA platform provides a holistic view of the entire game economy, balancing in-app purchasing (IAP) and ad-serving with positive player experiences. By segmenting players into ad responsive and IAP responsive groups, deltaDNA maximizes revenues at each stage of the player lifecycle. Our powerful toolset optimizes player experience, reduces player churn and increases game monetization. Find out more at https://deltadna.com/smartads/?utm_source=youtube&utm_medium=video_description&utm_content=SmartAds&utm_campaign=Brand