Social and Promotions How Brands Can Get the Most from Social Channels to Engage Shoppers

Today's marketers are using social for everything from brand building to PR to promotions and direct sales. But what are the best approaches for mixing eCommerce, social promotions and couponing, with brand engagement and loyalty. How do you target and reach the right audience? And with companies ranging from Groupon to LivingSocial to Facebook to Google forming the backbone for a deal business that's projected to hit $3 billion to $6 billion by 2015, how will deal sites impact sharable sales? How do you maximize the return on your efforts and track your campaigns to ensure sustained, repeatable business? Join us as we invite brands to discuss how they are reaching consumers through sharable media and enabling transactions today and in the future.