Sound Sultan's career in show business started professionally in the 90's. He started hosting shows in order to raise money for studio sessions. The most prominent show he emceed was a talent show that discovered the likes of P-Square and Mr. Raw Nwanne. By 1999 he had won numerous local talent hunt shows, then he released his first single Jagbajantis in 2000 [3] which went on to be an instant hit and a classic song in Nigeria. After independently releasing other singles and featuring in hit songs of other artists he got signed by Kennis Music.[4] Under kennis Music, he released four albums. By 2007, his contract with kennis expired,[5] July 9, 2008) then he teamed up with his brother Baba Dee to start "Naija Ninjas" which is a franchise that parents a record label, production outfit and a clothing line.[5] He is reputed for having several style and genre of music. After starting of a rapper, he has switched from R&B, Afrobeats, Soul and Fuji. He believes that genre isn't a criterion for judging an artist, rather the form of message that is conveyed in the music is what matters.[3] Under Naija Ninjas he released "Back From The Future"(2010) and signed a couple of artists such as Karma Da Rapper, Young GreyC, Shawn and Blacka [2] Sound Sultan has built a strong relationship with renowned International artist Wyclef Jean. Their working relationship started from when he was featured alongside 2 face Idibia and faze on a song from wyclef's "Welcome to Haiti; Creole 101" album titled "proud to be African". They have both gone ahead to collaborate on two other projects; King of My Country(2009) and People Bad (2012) [6] In 2012, it was announced that Sound sultan was made a UN ambassador for peace because of his exemplary lifestyle and career