Technology and Tourism

Presented by Royal Roads University School of Tourism and Hospitality Management Adjunct Professor, Rod Harris. This session explores the effects technology has on shifting power in the distribution channel from suppliers and intermediaries to individual consumers, and its implications to the organization of business. Prior to starting with Royal Roads University, Rod was President and CEO of Tourism British Columbia since its establishment as a Crown corporation in 1997. As CEO of Tourism BC, he led the global marketing of Super, Natural British Columbia, during which time he served as a past member of the Board of Directors of the Canadian Tourism Commission, the Vancouver 2010 Bid Corporation and the Pacific Asia Travel Association.